Media consumption across platforms: Identifying userdefined repertoires

New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people’s daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.

Main Author: Taneja, Harsh
Other Authors: Webster, James G., Malthouse, Edward C., Ksiazek, Thomas B.
Language: English
Published: 2012
Online Access: http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:436504
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dc_source_str_mv New Media & Society 14(6), Sept 2012, 951-968.
author Taneja, Harsh
author_s Taneja, Harsh
spellingShingle Taneja, Harsh
Media consumption across platforms: Identifying userdefined repertoires
author-letter Taneja, Harsh
author_sort_str Taneja, Harsh
author2 Webster, James G.
Malthouse, Edward C.
Ksiazek, Thomas B.
author2Str Webster, James G.
Malthouse, Edward C.
Ksiazek, Thomas B.
dc_title_str Media consumption across platforms: Identifying userdefined repertoires
title Media consumption across platforms: Identifying userdefined repertoires
title_short Media consumption across platforms: Identifying userdefined repertoires
title_full Media consumption across platforms: Identifying userdefined repertoires
title_fullStr Media consumption across platforms: Identifying userdefined repertoires
title_full_unstemmed Media consumption across platforms: Identifying userdefined repertoires
collection_title_sort_str media consumption across platforms: identifying userdefined repertoires
title_sort media consumption across platforms: identifying userdefined repertoires
description <div>New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people’s daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.</div>
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dc.title Media consumption across platforms: Identifying userdefined repertoires
dc.creator Taneja, Harsh
Webster, James G.
Malthouse, Edward C.
Ksiazek, Thomas B.
dc.description <div>New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495 users throughout an entire day. Results indicate the presence of four repertoires that are powerfully tied to the rhythms of people’s daily lives. These were in turn explained by a combination of factors such as audience availability and individual demographics.</div>
dc.date 2012
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