Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.

As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two-way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness t...

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Bibliographic Details
Main Authors: Lee, Doo-Hee., Im, Seunghee., Taylor, Charles.
Format: Villanova Faculty Authorship
Published: 2008
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178941

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