Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two-way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness t...
| Main Authors: | , , |
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| Language: | English |
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2008
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| Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178941 |