Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.

As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two-way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness t...

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Main Authors: Lee, Doo-Hee., Im, Seunghee., Taylor, Charles.
Format: Villanova Faculty Authorship
Language:English
Published: 2008
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178941
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spelling Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
Lee, Doo-Hee.
Im, Seunghee.
Taylor, Charles.
As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two-way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness to volunteer such information. Given consumer concern about privacy as well as skepticism about how marketers use data, it is important to understand how consumers make decisions with regard to self-disclosure of information. In spite of the widespread concern about privacy, many consumers are willing to engage in significant disclosure of various aspects of their lives in an online context, most notably on blogs. The purpose of this study is to examine the psychological characteristics of consumers who engage in voluntary self-disclosure. Through the use of the multimethod approach, we identify seven motivations individuals have for voluntary self-disclosure, as well as three consequences of this behavior.We also examine the structural configurations of the relationship among motivations, voluntary self-disclosure, and consequences. Results suggest that the motives identified help to explain why some individuals self-disclose and that individuals perceive that there are three major consequences of self-disclosure, two of which are positive.
2008
Villanova Faculty Authorship
vudl:178941
Psychology & Marketing 25(7), 2008, 692-710.
en
dc.title_txt_mv Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
dc.creator_txt_mv Lee, Doo-Hee.
Im, Seunghee.
Taylor, Charles.
dc.description_txt_mv As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two-way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness to volunteer such information. Given consumer concern about privacy as well as skepticism about how marketers use data, it is important to understand how consumers make decisions with regard to self-disclosure of information. In spite of the widespread concern about privacy, many consumers are willing to engage in significant disclosure of various aspects of their lives in an online context, most notably on blogs. The purpose of this study is to examine the psychological characteristics of consumers who engage in voluntary self-disclosure. Through the use of the multimethod approach, we identify seven motivations individuals have for voluntary self-disclosure, as well as three consequences of this behavior.We also examine the structural configurations of the relationship among motivations, voluntary self-disclosure, and consequences. Results suggest that the motives identified help to explain why some individuals self-disclose and that individuals perceive that there are three major consequences of self-disclosure, two of which are positive.
dc.date_txt_mv 2008
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dc.source_txt_mv Psychology & Marketing 25(7), 2008, 692-710.
dc.language_txt_mv en
author Lee, Doo-Hee.
Im, Seunghee.
Taylor, Charles.
spellingShingle Lee, Doo-Hee.
Im, Seunghee.
Taylor, Charles.
Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
author_facet Lee, Doo-Hee.
Im, Seunghee.
Taylor, Charles.
dc_source_str_mv Psychology & Marketing 25(7), 2008, 692-710.
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author_sort Lee, Doo-Hee.
dc_date_str 2008
dc_title_str Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
description As marketing paradigms have shifted toward the need to build a relationship with consumers, marketers need to facilitate two-way communications in order to better understand them. The ability of marketers to glean the types of detailed information needed often depends on the consumer's willingness to volunteer such information. Given consumer concern about privacy as well as skepticism about how marketers use data, it is important to understand how consumers make decisions with regard to self-disclosure of information. In spite of the widespread concern about privacy, many consumers are willing to engage in significant disclosure of various aspects of their lives in an online context, most notably on blogs. The purpose of this study is to examine the psychological characteristics of consumers who engage in voluntary self-disclosure. Through the use of the multimethod approach, we identify seven motivations individuals have for voluntary self-disclosure, as well as three consequences of this behavior.We also examine the structural configurations of the relationship among motivations, voluntary self-disclosure, and consequences. Results suggest that the motives identified help to explain why some individuals self-disclose and that individuals perceive that there are three major consequences of self-disclosure, two of which are positive.
title Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
title_full Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
title_fullStr Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
title_full_unstemmed Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
title_short Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs.
title_sort voluntary self-disclosure of information on the internet: a multimethod study of the motivations and consequences of disclosing information on blogs.
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