The EXPERF scale: A cross-national generalized export performance measure.

A large number of studies have attempted to identify factors that are correlated with exporting success. However, much controversy exists about the key determinants of export performance and their relative importance. A major reason for this lack of consensus is the absence of a unified measure for capturing export performance. In this study, an attempt is made to develop a generalized export performance measure, the EXPERF scale, that can be applied to multiple countries. Results from a survey of top executives of U.S. and Japanese exporters support a three-dimensional scale for measuring export performance. The three dimensions of the export performance (EXPERF) scale are financial export performance, strategic export performance, and satisfaction with export venture. Implications of the study for further research and managerial practice are also discussed.

Main Author: Zou, Shaoming.
Other Authors: Taylor, Charles., Osland, Gregory.
Language: English
Published: 1997
Online Access: http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178917
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dc_source_str_mv Journal of International Marketing 6(3), 1998, 37-58.
author Zou, Shaoming.
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Taylor, Charles.
Osland, Gregory.
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Taylor, Charles.
Osland, Gregory.
author_s Zou, Shaoming.
spellingShingle Zou, Shaoming.
The EXPERF scale: A cross-national generalized export performance measure.
author-letter Zou, Shaoming.
author_sort_str Zou, Shaoming.
author2 Taylor, Charles.
Osland, Gregory.
author2Str Taylor, Charles.
Osland, Gregory.
dc_title_str The EXPERF scale: A cross-national generalized export performance measure.
title The EXPERF scale: A cross-national generalized export performance measure.
title_short The EXPERF scale: A cross-national generalized export performance measure.
title_full The EXPERF scale: A cross-national generalized export performance measure.
title_fullStr The EXPERF scale: A cross-national generalized export performance measure.
title_full_unstemmed The EXPERF scale: A cross-national generalized export performance measure.
collection_title_sort_str experf scale: a cross-national generalized export performance measure.
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description A large number of studies have attempted to identify factors that are correlated with exporting success. However, much controversy exists about the key determinants of export performance and their relative importance. A major reason for this lack of consensus is the absence of a unified measure for capturing export performance. In this study, an attempt is made to develop a generalized export performance measure, the EXPERF scale, that can be applied to multiple countries. Results from a survey of top executives of U.S. and Japanese exporters support a three-dimensional scale for measuring export performance. The three dimensions of the export performance (EXPERF) scale are financial export performance, strategic export performance, and satisfaction with export venture. Implications of the study for further research and managerial practice are also discussed.
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dc.title The EXPERF scale: A cross-national generalized export performance measure.
dc.creator Zou, Shaoming.
Taylor, Charles.
Osland, Gregory.
dc.description A large number of studies have attempted to identify factors that are correlated with exporting success. However, much controversy exists about the key determinants of export performance and their relative importance. A major reason for this lack of consensus is the absence of a unified measure for capturing export performance. In this study, an attempt is made to develop a generalized export performance measure, the EXPERF scale, that can be applied to multiple countries. Results from a survey of top executives of U.S. and Japanese exporters support a three-dimensional scale for measuring export performance. The three dimensions of the export performance (EXPERF) scale are financial export performance, strategic export performance, and satisfaction with export venture. Implications of the study for further research and managerial practice are also discussed.
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