The effect of cigarette advertising bans on consumption.

Because previous research and reviews on the effect of cigarette advertising bans on cigarette consumption have reported mixed results, the effectiveness of cigarette advertising bans has been a point of controversy. To ascertain the efficacy of cigarette advertising bans, the current research is a...

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Main Authors: Capella, Michael., Taylor, Charles., Webster, Cynthia.
Format: Villanova Faculty Authorship
Language:English
Published: 2008
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spelling The effect of cigarette advertising bans on consumption.
Capella, Michael.
Taylor, Charles.
Webster, Cynthia.
Because previous research and reviews on the effect of cigarette advertising bans on cigarette consumption have reported mixed results, the effectiveness of cigarette advertising bans has been a point of controversy. To ascertain the efficacy of cigarette advertising bans, the current research is a quantitative integration (meta-analysis) of the entire available published cigarette advertising ban research conducted to determine what impact, if any, advertising bans have on cigarette smoking behavior. Results of the meta-analysis show that cigarette advertising bans do not have a significant effect on cigarette consumption.
2008
Villanova Faculty Authorship
vudl:178914
Journal of Advertising 37(2), 2008, 7-18.
en
dc.title_txt_mv The effect of cigarette advertising bans on consumption.
dc.creator_txt_mv Capella, Michael.
Taylor, Charles.
Webster, Cynthia.
dc.description_txt_mv Because previous research and reviews on the effect of cigarette advertising bans on cigarette consumption have reported mixed results, the effectiveness of cigarette advertising bans has been a point of controversy. To ascertain the efficacy of cigarette advertising bans, the current research is a quantitative integration (meta-analysis) of the entire available published cigarette advertising ban research conducted to determine what impact, if any, advertising bans have on cigarette smoking behavior. Results of the meta-analysis show that cigarette advertising bans do not have a significant effect on cigarette consumption.
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author Capella, Michael.
Taylor, Charles.
Webster, Cynthia.
spellingShingle Capella, Michael.
Taylor, Charles.
Webster, Cynthia.
The effect of cigarette advertising bans on consumption.
author_facet Capella, Michael.
Taylor, Charles.
Webster, Cynthia.
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description Because previous research and reviews on the effect of cigarette advertising bans on cigarette consumption have reported mixed results, the effectiveness of cigarette advertising bans has been a point of controversy. To ascertain the efficacy of cigarette advertising bans, the current research is a quantitative integration (meta-analysis) of the entire available published cigarette advertising ban research conducted to determine what impact, if any, advertising bans have on cigarette smoking behavior. Results of the meta-analysis show that cigarette advertising bans do not have a significant effect on cigarette consumption.
title The effect of cigarette advertising bans on consumption.
title_full The effect of cigarette advertising bans on consumption.
title_fullStr The effect of cigarette advertising bans on consumption.
title_full_unstemmed The effect of cigarette advertising bans on consumption.
title_short The effect of cigarette advertising bans on consumption.
title_sort effect of cigarette advertising bans on consumption.
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