Review of new and improved: The story of mass marketing in America.

The article presents a review of the book 'New and Improved: The Story of Mass Marketing in America,' by Richard S. Tedlow.

Bibliographic Details
Main Author: Taylor, Charles.
Format: Villanova Faculty Authorship
Language:English
Published: 1994
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178896
Description
Summary:The article presents a review of the book 'New and Improved: The Story of Mass Marketing in America,' by Richard S. Tedlow.