Overcoming barriers to publishing international advertising research in top journals.

Charles R. Taylor provides a commentary that offers a series of suggestions for improving the quality of international advertising research. His recommendations include: 1. building international collaborations, 2. offering multiple contributions in the same article, 3. providing sounder theoretical foundations, 4. employing theories with broad strategic foci, 5. utilizing tools and techniques that allow the examination of associations and causality, and 6. demonstrating the practical benefit of the research for both advertising researchers and practitioners.

Main Author: Taylor, Charles.
Language: English
Published: 2007
Online Access: http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178884
PID vudl:178884
id vudl:178884
modeltype_str_mv vudl-system:CoreModel
vudl-system:CollectionModel
vudl-system:ResourceCollection
datastream_str_mv DC
PARENT-QUERY
PARENT-LIST-RAW
PARENT-LIST
MEMBER-QUERY
MEMBER-LIST-RAW
LICENSE
AGENTS
PROCESS-MD
RELS-EXT
hierarchytype
sequence_vudl_178787_str 0000000033
has_order_str no
hierarchy_top_id vudl:171664
hierarchy_top_title Villanova Digital Collection
hierarchy_parent_id vudl:178787
hierarchy_parent_title Taylor C Raymond
hierarchy_sequence 0000000033
hierarchy_first_parent_id_str vudl:178884
hierarchy_sequence_sort_str 0000000033
hierarchy_all_parents_str_mv vudl:171664
vudl:172968
vudl:178787
first_indexed 2014-01-11T23:25:19Z
last_indexed 2019-10-03T19:30:03Z
recordtype vudl
fullrecord <root> <url> http://digital.library.villanova.edu/files/vudl:178884/DC </url> <thumbnail> http://digital.library.villanova.edu/files/vudl:178884/THUMBNAIL </thumbnail> </root>
spelling
institution Villanova University
collection Digital Library
language English
dc_source_str_mv International Journal of Advertising, 26(4), 2007, 557-564.
author Taylor, Charles.
author_facet_str_mv Taylor, Charles.
author_or_contributor_facet_str_mv Taylor, Charles.
author_s Taylor, Charles.
spellingShingle Taylor, Charles.
Overcoming barriers to publishing international advertising research in top journals.
author-letter Taylor, Charles.
author_sort_str Taylor, Charles.
dc_title_str Overcoming barriers to publishing international advertising research in top journals.
title Overcoming barriers to publishing international advertising research in top journals.
title_short Overcoming barriers to publishing international advertising research in top journals.
title_full Overcoming barriers to publishing international advertising research in top journals.
title_fullStr Overcoming barriers to publishing international advertising research in top journals.
title_full_unstemmed Overcoming barriers to publishing international advertising research in top journals.
collection_title_sort_str overcoming barriers to publishing international advertising research in top journals.
title_sort overcoming barriers to publishing international advertising research in top journals.
description Charles R. Taylor provides a commentary that offers a series of suggestions for improving the quality of international advertising research. His recommendations include: 1. building international collaborations, 2. offering multiple contributions in the same article, 3. providing sounder theoretical foundations, 4. employing theories with broad strategic foci, 5. utilizing tools and techniques that allow the examination of associations and causality, and 6. demonstrating the practical benefit of the research for both advertising researchers and practitioners.
publishDate 2007
normalized_sort_date 2007-01-01T00:00:00Z
dc_date_str 2007
license_str protected
REPOSITORYNAME FgsRepos
REPOSBASEURL http://hades.library.villanova.edu:8088/fedora
fgs.state Active
fgs.label Overcoming barriers to publishing international advertising research in top journals.
fgs.ownerId diglibEditor
fgs.createdDate 2019-10-01T20:00:52.792Z
fgs.lastModifiedDate 2019-10-03T18:37:33.450Z
dc.title Overcoming barriers to publishing international advertising research in top journals.
dc.creator Taylor, Charles.
dc.description Charles R. Taylor provides a commentary that offers a series of suggestions for improving the quality of international advertising research. His recommendations include: 1. building international collaborations, 2. offering multiple contributions in the same article, 3. providing sounder theoretical foundations, 4. employing theories with broad strategic foci, 5. utilizing tools and techniques that allow the examination of associations and causality, and 6. demonstrating the practical benefit of the research for both advertising researchers and practitioners.
dc.date 2007
dc.identifier vudl:178884
dc.source International Journal of Advertising, 26(4), 2007, 557-564.
dc.language en
license.mdRef http://digital.library.villanova.edu/copyright.html
agent.name Falvey Memorial Library, Villanova University
klk
has_thumbnail false
relsext.hasModel info:fedora/vudl-system:CoreModel
info:fedora/vudl-system:CollectionModel
info:fedora/vudl-system:ResourceCollection
relsext.sortOn title
relsext.isMemberOf info:fedora/vudl:178787
relsext.sequence vudl:178787#33
_version_ 1646405207697915904
score 13.671954
subpages