Overcoming barriers to publishing international advertising research in top journals.

Charles R. Taylor provides a commentary that offers a series of suggestions for improving the quality of international advertising research. His recommendations include: 1. building international collaborations, 2. offering multiple contributions in the same article, 3. providing sounder theoretical foundations, 4. employing theories with broad strategic foci, 5. utilizing tools and techniques that allow the examination of associations and causality, and 6. demonstrating the practical benefit of the research for both advertising researchers and practitioners.

Main Author: Taylor, Charles.
Language: English
Published: 2007
Online Access: http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178884