Overcoming barriers to publishing international advertising research in top journals.

Charles R. Taylor provides a commentary that offers a series of suggestions for improving the quality of international advertising research. His recommendations include: 1. building international collaborations, 2. offering multiple contributions in the same article, 3. providing sounder theoretical...

Full description

Bibliographic Details
Main Author: Taylor, Charles.
Format: Villanova Faculty Authorship
Language:English
Published: 2007
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178884