Not in Vogue: Portrayals of Asian Americans in magazine advertising.

A content analysis of magazine advertisements indicates that advertising portrayals of Asian Americans reflect commonly held stereotypes. In particular Asian models (1) appear more frequently in advertisements for technology-based products than for products not based on technology, (2) appear far mo...

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Bibliographic Details
Main Authors: Taylor, Charles., Lee, Ju Yung.
Format: Villanova Faculty Authorship
Language:English
Published: 1994
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178881