APA Citation

Okazaki, S., Mueller, B., & Taylor, C. (2010). Measuring soft-sell versus hard-sell advertising appeals.

Chicago Style Citation

Okazaki, Shintaro., Barbara Mueller, and Charles Taylor. Measuring Soft-sell Versus Hard-sell Advertising Appeals. 2010.

MLA Citation

Okazaki, Shintaro., Barbara Mueller, and Charles Taylor. Measuring Soft-sell Versus Hard-sell Advertising Appeals. 2010.

VU Citation

"Measuring soft-sell versus hard-sell advertising appeals." Taylor C Raymond. Digital Library @ Villanova University. Date Accessed: 24 April 19, 6:18 AM.

Warning: These citations may not always be 100% accurate.