Factors that influence multinational corporations' control of their operations in foreign markets: An empirical investigation.

Multinational corporations' (MNCs') control over their foreign operations plays an important role in implementing their global marketing strategy. In the past, transaction cost analysis and bargaining power theory have been widely cited to explain the degree of control MNCs exert over their foreign...

Bibliographic Details
Main Authors:	Dong, Beibei., Zou, Shaoming., Taylor, Charles.
Format:	Villanova Faculty Authorship
Language:	English
Published:	2008
Online Access:	http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178851

Main Authors:

Dong, Beibei., Zou, Shaoming., Taylor, Charles.

Format:

Villanova Faculty Authorship

Language:

English

Published:

2008

Online Access:

http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178851

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Factors that influence multinational corporations' control of their operations in foreign markets: An empirical investigation.

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