Factors that influence multinational corporations' control of their operations in foreign markets: An empirical investigation.

Multinational corporations' (MNCs') control over their foreign operations plays an important role in implementing their global marketing strategy. In the past, transaction cost analysis and bargaining power theory have been widely cited to explain the degree of control MNCs exert over their foreign...

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Bibliographic Details
Main Authors: Dong, Beibei., Zou, Shaoming., Taylor, Charles.
Format: Villanova Faculty Authorship
Published: 2008
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178851