APA Citation

Schwaiger, M., Rennhak, C., Taylor, C., & Cannon, H. (2007). Can comparative advertising be effective in Germany? A tale of two campaigns.

Chicago Style Citation

Schwaiger, Manfred., Carsten Rennhak, Charles Taylor, and Hugh Cannon. Can Comparative Advertising Be Effective in Germany? A Tale of Two Campaigns. 2007.

MLA Citation

Schwaiger, Manfred., Carsten Rennhak, Charles Taylor, and Hugh Cannon. Can Comparative Advertising Be Effective in Germany? A Tale of Two Campaigns. 2007.

VU Citation

"Can comparative advertising be effective in Germany? A tale of two campaigns." Taylor C Raymond. Digital Library @ Villanova University. Date Accessed: 24 January 21, 8:32 AM.