Academic insights: An application of multiple-group causal models in assessing cross-cultural measurement equivalence.

In cross-national marketing research, the question whether measurement accuracy, reliability, and validity are achieved across samples traditionally has hampered research efforts. Measurement equivalence across samples has particularly perplexed researchers in their efforts to evaluate responses reg...

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Bibliographic Details
Main Authors: Myers, Matthew., Calantone, Roger., Page, Thomas., Taylor, Charles.
Format: Villanova Faculty Authorship
Language:English
Published: 2000
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178797