Impact of process change on customer perception of waiting time: a field study.
Studies in process change have focused on the improvement of operational performance measures such as the actual waiting time of a service system. However, process redesign may not only change the actual waiting time but also have significant impact on perceived waiting time. We examine how process...
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2003
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Impact of process change on customer perception of waiting time: a field study. Luo, Wenhong. Liberatore, Matthew J. Nydick, Robert L. Chung, Q. B. Sloane, Elliot. Studies in process change have focused on the improvement of operational performance measures such as the actual waiting time of a service system. However, process redesign may not only change the actual waiting time but also have significant impact on perceived waiting time. We examine how process changes affect customer perception on waiting and customer satisfactioin. We describe a field study in which customer waiting times, both actual and perceived, were measured and compared before and after a process change. Our results show that process changes can have significant impact on customer perception of waiting time as well as the actual waiting time. This study illustrates the benefit of piloting a proposed process change and measuring key process performance and customer assessment prior to implementation. 2003-11-26 Villanova Faculty Authorship vudl:178756 Omega, Volume 32, Issue 1, Page 77, Feb 2004. en |
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Impact of process change on customer perception of waiting time: a field study. |
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Luo, Wenhong. Liberatore, Matthew J. Nydick, Robert L. Chung, Q. B. Sloane, Elliot. |
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Studies in process change have focused on the improvement of operational performance measures such as the actual waiting time of a service system. However, process redesign may not only change the actual waiting time but also have significant impact on perceived waiting time. We examine how process changes affect customer perception on waiting and customer satisfactioin. We describe a field study in which customer waiting times, both actual and perceived, were measured and compared before and after a process change. Our results show that process changes can have significant impact on customer perception of waiting time as well as the actual waiting time. This study illustrates the benefit of piloting a proposed process change and measuring key process performance and customer assessment prior to implementation. |
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Luo, Wenhong. Liberatore, Matthew J. Nydick, Robert L. Chung, Q. B. Sloane, Elliot. |
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Luo, Wenhong. Liberatore, Matthew J. Nydick, Robert L. Chung, Q. B. Sloane, Elliot. Impact of process change on customer perception of waiting time: a field study. |
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Luo, Wenhong. Liberatore, Matthew J. Nydick, Robert L. Chung, Q. B. Sloane, Elliot. |
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Impact of process change on customer perception of waiting time: a field study. |
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Studies in process change have focused on the improvement of operational performance measures such as the actual waiting time of a service system. However, process redesign may not only change the actual waiting time but also have significant impact on perceived waiting time. We examine how process changes affect customer perception on waiting and customer satisfactioin. We describe a field study in which customer waiting times, both actual and perceived, were measured and compared before and after a process change. Our results show that process changes can have significant impact on customer perception of waiting time as well as the actual waiting time. This study illustrates the benefit of piloting a proposed process change and measuring key process performance and customer assessment prior to implementation. |
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