Ethics of Collecting and Using Consumer Internet Data.

A wealth of information concerning a consumer's internet use and preferences can, with relative ease, be gathered and disseminated. Sometimes, a consumer may willingly give personal information to enhance the browsing experience at a favorite Web site. Other times, Internet monitoring programs may b...

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Bibliographic Details
Main Authors: Sipior, Janice C., Ward, Burke T., Rongione, Nicholas M.
Format: Villanova Faculty Authorship
Published: 2004
Online Access: