The High Impact of Collaborative Social Initiatives.

Corporate social responsibility has become a vital part of the business conversation. Research points to five principles that underscore how collaboration provides the best combination of social and strategic payoffs.

Bibliographic Details
Main Authors: Pearce II, John A., Doh, Jonathan P.
Format: Villanova Faculty Authorship
Language:English
Published: 2005
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178383
Description
Summary:Corporate social responsibility has become a vital part of the business conversation. Research points to five principles that underscore how collaboration provides the best combination of social and strategic payoffs.