The impact of violence against women in advertisements.

Understanding the impact of portrayals of violence and abuse by advertising media, especially when directed at women, requires our going beyond concerns about effectiveness of such marketing communications. Previous research finds an unequivocal and harmful increased acceptance of cross-gender aggre...

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Bibliographic Details
Main Authors: Capella, Michael., Hill, Ronald., Rapp, Justine., Kees, Jeremy.
Format: Villanova Faculty Authorship
Language:English
Published: 2010
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177646