An examination of intrinsic and extrinsic motivational factors that affect research productivity of marketing academicians.

The importance of publishing cannot be understated for Marketing academics. Decisions about promotion and tenure rest heavily on the quality and quantity research produced. This exploratory study is an attempt to gain insight into the intrinsic and extrinsic factors that drive, and hamper, research...

Bibliographic Details
Main Authors:	Kurtz, David., Kees, Jeremy., Tokar, Travis.
Format:	Villanova Faculty Authorship
Language:	English
Published:	2004
Online Access:	http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177619

Main Authors:

Kurtz, David., Kees, Jeremy., Tokar, Travis.

Format:

Villanova Faculty Authorship

Language:

English

Published:

2004

Online Access:

http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177619

The Digital Library strives to provide access to its collections and resources to the Villanova University community and the global community of scholars, subject to any intellectual property or other restrictions on use. Certain materials, such as historical documents, handwritten materials, and foreign language materials, present unique accessibility challenges and formatting limitations. If you are experiencing difficulties in accessing, viewing, or navigating the Digital Library, please contact us at digitallibrary@villanova.edu or 610.519.5271.

An examination of intrinsic and extrinsic motivational factors that affect research productivity of marketing academicians.

Similar Items

Accessibility