An examination of intrinsic and extrinsic motivational factors that affect research productivity of marketing academicians.

The importance of publishing cannot be understated for Marketing academics. Decisions about promotion and tenure rest heavily on the quality and quantity research produced. This exploratory study is an attempt to gain insight into the intrinsic and extrinsic factors that drive, and hamper, research...

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Bibliographic Details
Main Authors: Kurtz, David., Kees, Jeremy., Tokar, Travis.
Format: Villanova Faculty Authorship
Published: 2004
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