Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.

This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profi...

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Bibliographic Details
Main Author: Hill, Ronald Paul.
Format: Villanova Faculty Authorship
Language:English
Published: 2002
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176837