Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.

This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profiles the impoverished and their purchasing habits and closes with a summary of how both have changed over the last forty years. Then a theoretical account is presented using consumer literature from the same timeframe. The paper ends with a discussion of common business practices and moral dilemmas that have continued over these decades, along with an ethical paradigm involving distributive justice to guide future management tactics.

Main Author: Hill, Ronald Paul.
Language: English
Published: 2002
Online Access: http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176837
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dc_source_str_mv Journal of Business Ethics 37(2), May 2002, 209-219.
author Hill, Ronald Paul.
author_s Hill, Ronald Paul.
spellingShingle Hill, Ronald Paul.
Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
author-letter Hill, Ronald Paul.
author_sort_str Hill, Ronald Paul.
dc_title_str Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
title Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
title_short Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
title_full Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
title_fullStr Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
title_full_unstemmed Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
collection_title_sort_str stalking the poverty consumer: a retrospective examination of modern ethical dilemmas.
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description This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profiles the impoverished and their purchasing habits and closes with a summary of how both have changed over the last forty years. Then a theoretical account is presented using consumer literature from the same timeframe. The paper ends with a discussion of common business practices and moral dilemmas that have continued over these decades, along with an ethical paradigm involving distributive justice to guide future management tactics.
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dc.title Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.
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dc.description This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profiles the impoverished and their purchasing habits and closes with a summary of how both have changed over the last forty years. Then a theoretical account is presented using consumer literature from the same timeframe. The paper ends with a discussion of common business practices and moral dilemmas that have continued over these decades, along with an ethical paradigm involving distributive justice to guide future management tactics.
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