On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.

This inquiry proposes Kopytoff's notion of commoditization-as-process as an emerging issue in marketing. It documents the transformation of persons from the status of individuals to that of undifferentiated commodities, who are then used for their possessors' purposes. Data are drawn from first-person accounts provided by survivors of Buchenwald concentration camp. A central thesis is that willful acts of consumer behavior are a primary means by which commoditization is resisted and selfhood maintained. The closing section includes a brief discussion of additional applications within the consumer domain.

Main Author: Hirschman, Elizabeth C.
Other Authors: Hill, Ronald Paul.
Language: English
Published: 2000
Online Access: http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176834
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dc_source_str_mv Psychology & Marketing 17(6), June 2000, 469-491.
author Hirschman, Elizabeth C.
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Hill, Ronald Paul.
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Hill, Ronald Paul.
author_s Hirschman, Elizabeth C.
spellingShingle Hirschman, Elizabeth C.
On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
author-letter Hirschman, Elizabeth C.
author_sort_str Hirschman, Elizabeth C.
author2 Hill, Ronald Paul.
author2Str Hill, Ronald Paul.
dc_title_str On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
title On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
title_short On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
title_full On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
title_fullStr On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
title_full_unstemmed On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
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description This inquiry proposes Kopytoff's notion of commoditization-as-process as an emerging issue in marketing. It documents the transformation of persons from the status of individuals to that of undifferentiated commodities, who are then used for their possessors' purposes. Data are drawn from first-person accounts provided by survivors of Buchenwald concentration camp. A central thesis is that willful acts of consumer behavior are a primary means by which commoditization is resisted and selfhood maintained. The closing section includes a brief discussion of additional applications within the consumer domain.
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dc.title On Human Commoditization and Resistance: A Model Based Upon Buchenwald Concentration Camp.
dc.creator Hirschman, Elizabeth C.
Hill, Ronald Paul.
dc.description This inquiry proposes Kopytoff's notion of commoditization-as-process as an emerging issue in marketing. It documents the transformation of persons from the status of individuals to that of undifferentiated commodities, who are then used for their possessors' purposes. Data are drawn from first-person accounts provided by survivors of Buchenwald concentration camp. A central thesis is that willful acts of consumer behavior are a primary means by which commoditization is resisted and selfhood maintained. The closing section includes a brief discussion of additional applications within the consumer domain.
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