Marketplace Experiences of Individuals with Visual Impairments: Beyond the Americans with Disabilites Act.
The authors explore how consumers with a variety of visual impairments handle day-to-day interactions with service providers, products, and services. Interviews with 21 people with visual impairments reveal that there are considerable individual differences in adaptation strategies, including the de...
| Main Authors: | , , |
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| Format: | |
| Language: | English |
| Published: |
2001
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| Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176831 |
| Summary: | The authors explore how consumers with a variety of visual impairments handle day-to-day
interactions with service providers, products, and services. Interviews with 21 people with
visual impairments reveal that there are considerable individual differences in adaptation
strategies, including the degree of independence desired and achieved . Interview themes are
explicated by means of a conceptual model of the contexts and interplay of dependence and
independence in the lives of people with visual impairments. The model suggests that
independence and dependence are not mere opposites on a single dimension; rather; they
are domain-specific and complex and are determined by both environmental factors and
personal characteristics. It further suggests that some forms of dependency may be as
adaptive for many people as is the striving for independence by others. The authors
conclude with a discussion of implications for the Americans with Disabilities Act and
marketing practice as well as the larger area of consumer vulnerability. |
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