Modelling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment.
Counterfeiting is a large and growing problem, accounting for up to $200- billion a year in lost sales. It has negative effects on producing firms, home countries, consumers and even host country economies. There are many parailei actions taking piace to reduce the amount of counterfeit goods on both a nationai and international level, however, it appears that enforcement continues to be a key probiem for individuai firms. Several researchers have proposed a multitude of possibie anti-counterfeiting actions, these tactics range from poiicing distribution channels to developing covert sting operations. However, very little empirical research has been completed in this area to discover what types of tactics companies employ to deter pirates. This study develops a model of the intellectual property rights environment that is currentiy being tested via phone survey. The major research questions address how managers conceptualise the intellectual property environment; how the intellectual property rights environment affects the market entry decision; what anti-counterfeiting strategies are frequency used; and how effective each tactic is in the host country market?
|Main Author:||Chaudhry, Peggy E.|
|Other Authors:||Cordell, Victor., Zimmerman, Alan.|