Managing the Gray Market in the European Union: The Case of the Pharmaceutical Industry.

The emergence of significant trade blocks, such as the European Union (EU) and the North American Free Trade Agreement, has established the need for studies on managerial strategies to effectively circumvent gray markets in these regional marketplaces. Therefore, this article reviews the necessary m...

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Bibliographic Details
Main Authors: Chaudhry, Peggy E., Walsh, Michael G.
Format: Villanova Faculty Authorship
Language:English
Published: 1995
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:175432