Real-option valuation of research and development investments: Implications for performance measurement.

Purpose – Aims to promote an integrated performance measurement system. Design/methodology/approach – The literature on R&D performance measurement identifies the need for an integrated performance measurement system for strategy implementation. Develops a theoretical framework for R&D performance...

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Main Authors: Herath, Hemantha S. B., Bremser, Wayne G.
Format: Villanova Faculty Authorship
Language:English
Published: 2005
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:174957
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spelling Real-option valuation of research and development investments: Implications for performance measurement.
Herath, Hemantha S. B.
Bremser, Wayne G.
Purpose – Aims to promote an integrated performance measurement system. Design/methodology/approach – The literature on R&D performance measurement identifies the need for an integrated performance measurement system for strategy implementation. Develops a theoretical framework for R&D performance measures, incorporating real options to define strategic net present value, which values the plan to make R&D investments. Findings – Real options techniques can be used to value managers' options to shelter investments from adverse effects and exploit upside potential. The shift in valuation paradigms from a naïve net present value model to active risk management implicit in real options requires performance measures that reflect real option value and defines strategic value created (SVC), which is based on residual income concepts. Since residual income is known to be superior to ROI in motivating goal congruence, infers that SVC has similar advantages. Originality/value – Illustrates how SVC would be used as a performance measure for a new drug in the commercialization stage, considers several relevant questions and discusses how SVC could be used in a firm's balanced scorecard.
2005
Villanova Faculty Authorship
vudl:174957
Managerial Auditing Journal 20(1), 2005, 55-72.
en
dc.title_txt_mv Real-option valuation of research and development investments: Implications for performance measurement.
dc.creator_txt_mv Herath, Hemantha S. B.
Bremser, Wayne G.
dc.description_txt_mv Purpose – Aims to promote an integrated performance measurement system. Design/methodology/approach – The literature on R&D performance measurement identifies the need for an integrated performance measurement system for strategy implementation. Develops a theoretical framework for R&D performance measures, incorporating real options to define strategic net present value, which values the plan to make R&D investments. Findings – Real options techniques can be used to value managers' options to shelter investments from adverse effects and exploit upside potential. The shift in valuation paradigms from a naïve net present value model to active risk management implicit in real options requires performance measures that reflect real option value and defines strategic value created (SVC), which is based on residual income concepts. Since residual income is known to be superior to ROI in motivating goal congruence, infers that SVC has similar advantages. Originality/value – Illustrates how SVC would be used as a performance measure for a new drug in the commercialization stage, considers several relevant questions and discusses how SVC could be used in a firm's balanced scorecard.
dc.date_txt_mv 2005
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dc.source_txt_mv Managerial Auditing Journal 20(1), 2005, 55-72.
dc.language_txt_mv en
author Herath, Hemantha S. B.
Bremser, Wayne G.
spellingShingle Herath, Hemantha S. B.
Bremser, Wayne G.
Real-option valuation of research and development investments: Implications for performance measurement.
author_facet Herath, Hemantha S. B.
Bremser, Wayne G.
dc_source_str_mv Managerial Auditing Journal 20(1), 2005, 55-72.
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author_sort Herath, Hemantha S. B.
dc_date_str 2005
dc_title_str Real-option valuation of research and development investments: Implications for performance measurement.
description Purpose – Aims to promote an integrated performance measurement system. Design/methodology/approach – The literature on R&D performance measurement identifies the need for an integrated performance measurement system for strategy implementation. Develops a theoretical framework for R&D performance measures, incorporating real options to define strategic net present value, which values the plan to make R&D investments. Findings – Real options techniques can be used to value managers' options to shelter investments from adverse effects and exploit upside potential. The shift in valuation paradigms from a naïve net present value model to active risk management implicit in real options requires performance measures that reflect real option value and defines strategic value created (SVC), which is based on residual income concepts. Since residual income is known to be superior to ROI in motivating goal congruence, infers that SVC has similar advantages. Originality/value – Illustrates how SVC would be used as a performance measure for a new drug in the commercialization stage, considers several relevant questions and discusses how SVC could be used in a firm's balanced scorecard.
title Real-option valuation of research and development investments: Implications for performance measurement.
title_full Real-option valuation of research and development investments: Implications for performance measurement.
title_fullStr Real-option valuation of research and development investments: Implications for performance measurement.
title_full_unstemmed Real-option valuation of research and development investments: Implications for performance measurement.
title_short Real-option valuation of research and development investments: Implications for performance measurement.
title_sort real-option valuation of research and development investments: implications for performance measurement.
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