Review of new and improved: The story of mass marketing in America.

The article presents a review of the book 'New and Improved: The Story of Mass Marketing in America,' by Richard S. Tedlow.

Main Author:	Taylor, Charles.
Language:	English
Published:	1994
Online Access:	http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178896