Portrayals of Latinos in magazine advertising.

Analyzes US magazine advertisements of 1992-93 aimed at general audiences, examining the frequency and nature of advertising portrayals of Latino Americans. In order to assess the nature of portrayals, the authors studied Latino representation by product category, as well as the types of relationshi...

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Bibliographic Details
Main Authors: Taylor, Charles., Bang, Hae-Kyong.
Format: Villanova Faculty Authorship
Published: 1997
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178887