Portrayals of Latinos in magazine advertising.

Analyzes US magazine advertisements of 1992-93 aimed at general audiences, examining the frequency and nature of advertising portrayals of Latino Americans. In order to assess the nature of portrayals, the authors studied Latino representation by product category, as well as the types of relationships and settings in which Latino-American models were shown. Results suggest that Latinos were highly underrepresented in magazine advertising. The authors also discuss the implications of the low incidence of portrayals of Latinos.

Main Author: Taylor, Charles.
Other Authors: Bang, Hae-Kyong.
Format: Villanova Faculty Authorship
Language: English
Published: 1997
Online Access: http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178887