Emerging issues in marketing.

The 20th century saw considerable advances in both marketing theory and practice. However, there are several areas that are in need of additional research. The author identifies several areas in need of academic contributions, including topics related to marketing and the Internet, marketing and the...

Full description

Bibliographic Details
Main Author: Taylor, Charles.
Format: Villanova Faculty Authorship
Language:English
Published: 2000
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178848