Business perceptions of the role of billboards in the U.S. economy.

Despite the longstanding regulatory debate over outdoor advertising, only a limited number of academic studies have explored why firms use the medium. To give insight on several issues pertaining to the outdoor advertising controversy, this article presents findings from a national survey of billboa...

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Bibliographic Details
Main Authors: Taylor, Charles., Franke, George.
Format: Villanova Faculty Authorship
Published: 2003
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