Business perceptions of the role of billboards in the U.S. economy.
Despite the longstanding regulatory debate over outdoor advertising, only a limited number of academic studies have explored why firms use the medium. To give insight on several issues pertaining to the outdoor advertising controversy, this article presents findings from a national survey of billboa...
| Main Authors: | , |
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| Language: | English |
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2003
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| Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178824 |