Asian-americans: Television advertising and the 'Model Minority' stereotype.

Asian-Americans are a growth market. Their affluence, high education, and work ethic position them as a model minority. However complimentary that term may seem, it nonetheless represents a stereotype whose prevalence must be documented to examine the intersection of minority status and gender in ma...

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Bibliographic Details
Main Authors: Taylor, Charles., Stern, Barbara.
Format: Villanova Faculty Authorship
Language:English
Published: 1997
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178818