Asian-americans: Television advertising and the 'Model Minority' stereotype.
Asian-Americans are a growth market. Their affluence, high education, and work ethic position them as a model minority. However complimentary that term may seem, it nonetheless represents a stereotype whose prevalence must be documented to examine the intersection of minority status and gender in ma...
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| Language: | English |
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1997
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| Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178818 |