An analysis of product category restrictions in advertising in four major East Asian markets.

Many nations have restrictions on advertising in certain product categories. This paper examines product category restrictions on advertising in four large East Asian markets: Japan, Taiwan, the People's Republic of China, and South Korea. Product categories included in this study include alcohol, c...

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Bibliographic Details
Main Authors: Taylor, Charles., Raymond, Mary.
Format: Villanova Faculty Authorship
Language:English
Published: 2000
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178809