Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter.
This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising. Findings suggest that the hypothesis that transitioning economies may be free of advertising clutter to no longer...
| Main Authors: | , , |
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| Format: | |
| Language: | English |
| Published: |
2002
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| Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178803 |