User Perceptions of Software with Embedded Spyware: An Empirical Evaluation.

A research model and hypotheses explore software user perceptions of privacy, trust, and legal protection in using application software with embedded spyware. Empirical results reveal actual users of software with spyware, versus users of software without spyware, have lower trust perceptions of a software vendor. Further examination of trustworthiness as a multi-dimensional construct, reveals trustworthiness-ability and trustworthiness-integrity are important influences of overall trust of a vendor. The results may provide guidance to software vendors and government regulatory agencies in addressing the concerns associated with spyware.

Main Author: Sipior, Janice C.
Other Authors: Ward, Burke T.
Format: Villanova Faculty Authorship
Language: English
Published: 2006
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