Ethics of Collecting and Using Consumer Internet Data.
A wealth of information concerning a consumer's internet use and preferences can, with relative ease, be gathered and disseminated. Sometimes, a consumer may willingly give personal information to enhance the browsing experience at a favorite Web site. Other times, Internet monitoring programs may b...
Main Authors: | , , |
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Format: | |
Language: | English |
Published: |
2004
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Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178623 |