Ethics of Collecting and Using Consumer Internet Data.

A wealth of information concerning a consumer's internet use and preferences can, with relative ease, be gathered and disseminated. Sometimes, a consumer may willingly give personal information to enhance the browsing experience at a favorite Web site. Other times, Internet monitoring programs may b...

Full description

Bibliographic Details
Main Authors: Sipior, Janice C., Ward, Burke T., Rongione, Nicholas M.
Format: Villanova Faculty Authorship
Language:English
Published: 2004
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178623