The Views of Marketing Faculty on the Major Controversies in Collegiate Business Education Reform.

This article reports on the findings of a nationwide survey in the United States of marketing faculty employed by business schools on their views regarding the three major controversies in collegiate business education. The responses of 156 marketing professors are presented as inputs for reforming...

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Bibliographic Details
Main Authors: Pearce II, John A., Bonner, P. Greg.
Format: Villanova Faculty Authorship
Published: 2000
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