Understanding how graphic pictorial warnings work on cigarette packaging.

The 2009 Family Smoking Prevention and Tobacco Control Act requires cigarette packages to contain stronger warnings in the form of color, graphic pictures depicting the negative health consequences of smoking. The authors present results from a between-subjects experiment with more than 500 smokers...

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Bibliographic Details
Main Authors: Kees, Jeremy., Burton, Scot., Andrews, J., Kozup, John.
Format: Villanova Faculty Authorship
Published: 2010
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177658