Temporal framing in health advertising: The role of risk and future orientation.

This research examines the effects of the temporal frame advertisements and individual differences in future orientation on consumer risk perceptions, persuasion, and behavioral intentions. Results from two experiments indicate that temporal framing effects are moderated by consumers' tendency to th...

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Bibliographic Details
Main Author: Kees, Jeremy.
Format: Villanova Faculty Authorship
Language:English
Published: 2008
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177637