Can corrective ad statements based on U.S. v. Philip Morris USA Inc. impact consumer beliefs about smoking?.

Based on the Court's ruling in U.S. v. Philip Morris USA Inc. (2006a), tobacco companies have been ordered to fund a large advertising campaign to 'correct' consumer beliefs about smoking for which consumers may have been misled due to past deceptive practices of tobacco companies. An ad copy test e...

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Bibliographic Details
Main Authors: Tangari, Andrea., Kees, Jeremy., Andrews, J., Burton, Scot.
Format: Villanova Faculty Authorship
Published: 2010
Online Access: