An examination of intrinsic and extrinsic motivational factors that affect research productivity of marketing academicians.

The importance of publishing cannot be understated for Marketing academics. Decisions about promotion and tenure rest heavily on the quality and quantity research produced. This exploratory study is an attempt to gain insight into the intrinsic and extrinsic factors that drive, and hamper, research productivity. A survey of 119 Full Professors of Marketing employed at major universities in the United States uncovers key detriments to research productivity. Results suggest that although research productivity usually slows after reaching Full Professor status, desire to publish does not.

Main Author: Kurtz, David.
Other Authors: Kees, Jeremy., Tokar, Travis.
Format: Villanova Faculty Authorship
Language: English
Published: 2004
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