Advertising framing effects and consideration of future consequences.
Many consumers have a difficult time considering the future consequences of their behaviors and are prone to discount future health risks. The two experiments presented here test the effectiveness of framing techniques designed to persuade consumers who typically do not consider the future consequen...
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| Language: | English |
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2011
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| Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177616 |