The Impact of Perceived Corporate Social Responsibility on Consumer Behavior.

The use of corporate social responsibility (CSR) initiatives to influence consumers and differentiate product offerings has become quite common. This research builds on the growing body of marketing literature through two investigations that manipulate consumers’ perceptions of fit, motivation, and...

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Bibliographic Details
Main Authors: Hill, Ronald Paul., Becker-Olsen, Karen L.
Format: Villanova Faculty Authorship
Language:English
Published: 2005
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176849