The Impact of Perceived Corporate Social Responsibility on Consumer Behavior.
The use of corporate social responsibility (CSR) initiatives to influence consumers and differentiate product offerings has become quite common. This research builds on the growing body of marketing literature through two investigations that manipulate consumers’ perceptions of fit, motivation, and...
Main Authors: | , |
---|---|
Format: | |
Language: | English |
Published: |
2005
|
Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176849 |