Stalking the Poverty Consumer: A Retrospective Examination of Modern Ethical Dilemmas.

This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profiles the impoverished and their purchasing habits and closes with a summary of how both have changed over the last forty years. Then a theoretical account is presented using consumer literature from the same timeframe. The paper ends with a discussion of common business practices and moral dilemmas that have continued over these decades, along with an ethical paradigm involving distributive justice to guide future management tactics.

Main Author: Hill, Ronald Paul.
Format: Villanova Faculty Authorship
Language: English
Published: 2002
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