Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor.

This essay presents my research stream on impoverished citizens as it relates to transdisciplinary work at the intersection of consumer behavior, applied ethics, public policy, and marketing practice. The original studies that inform this discussion were conducted using ethnographic methods with sub...

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Bibliographic Details
Main Author: Hill, Ronald Paul.
Format: Villanova Faculty Authorship
Language:English
Published: 2007
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176801