Consumer behavior, extended-self, and sacred consumption: An alternative perspective from our animal companions.

This article explores the intimate relationships between pet owners and their animal companions from the extended-self and sacred consumption perspectives using a unique method that Morris Holbrook inspires. The article opens with a brief introduction that includes a summary of the relevant literature. A description of the study's protocol follows. The article then covers five thematic categories that result from the investigation. The analysis of text from the consumer essays and a few precious photographs bring life to the case reports. The close provides implications for consumer-behavior scholarship and marketing practice in a variety of intra- and inter-species domains.

Main Author: Hill, Ronald Paul.
Other Authors: Gaines, Jeannie., Wilson, R. Mark.
Format: Villanova Faculty Authorship
Language: English
Published: 2006
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