A Simulation of Moral Behavior within Marketing Exchange Relationships.

This investigation uses a simulated business-tobusiness sales context to examine five individual moral philosophies (true altruists, true egoists, realistic altruists, tit-for-tats, and realistic egoists). The simulation is based on the Iterative Prisoner’s Dilemma and its associated payoffs, employ...

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Bibliographic Details
Main Authors: Hill, Ronald Paul., Watkins, Alison.
Format: Villanova Faculty Authorship
Published: 2007
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176783