A Simulation of Moral Behavior within Marketing Exchange Relationships.
This investigation uses a simulated business-tobusiness sales context to examine five individual moral philosophies (true altruists, true egoists, realistic altruists, tit-for-tats, and realistic egoists). The simulation is based on the Iterative Prisoner’s Dilemma and its associated payoffs, employ...
Main Authors: | , |
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Format: | |
Language: | English |
Published: |
2007
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Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:176783 |