A study in oak from Charles the First period
Bei'key& Gay Signed Furniture
An Advertisement by Elbert Hubbard
Human imagination can not conceive of how Tumer’s
work could be improved uponmlohn Ruskin.
HERE are some things the world can not improve upon. They
are just as good as they can be, and any attempt to make them
better is time wasted. (1 Imagine, for instance, perfecting the
Hermes of Praxiteles!--or beating old blind Homer at his own
little game of dictating epics !-or inventing color-schemes supe-
rior to those that Titian lavished on his immortal canvases!
To extend the analogy, imagine attempting to construct better furniture than
that built by Berkey 85 Gay! (L It is good to gain perfection; but perfection
once gained, discretion is the part of wisdom.
For more than half a hundred years Berkey 85 Gay have been making fumi-
ture that is a source of joy and inlinite satisfaction.
Berkey 85 Gay are specialists in Period Furniture. Whether your taste inclines
to the highly ornate, decorative styles of Louis XV, or to the simple, massive lines
of the Colonial Period, you can find what you are looking for, in pieces of
Berkey 85 Gay make. (LBerkey 85 Gay have rendered our times an undoubted
service by adapting for use in Twentieth-Century homes, all the famous patterns
which we associate with the names of Sheraton, Chippendale, the Adam
brothers, William and Mary, Colonial, and so forth.
Berkey 85 Gay furniture is made honestly and well. “ Quality goes in before the
price goes on.” Workrnanship is the prime factor-the price a secondary con-
sideration. (L Berkey 85 Gay sign their furniture, just as an author signs his book
or a painter his canvas. The Berkey 85 Gay Shoprnark is inlaid in every piece of
Berkey 8:. Gay furniture. It is a hallmark of identification, indicating the makers’
supreme coniidence in the quality of their product. .
Berkey 85 Gay do not issue a catalog. Their furniture is not of that ilk. Your
dealer, however, will show you a magnificent Art Portfolio of Direct Photo-
gravures picturing each of more than two thousand pieces of
Berkey 8:. Gay furniture, from which choice may be made. If
you do not know who the dealer in your locality is, Berkey
8!. Gay will tell you. (1 Meanwhile, send hfteen two-cent United
States stamps for the de-luxe booklet, Character in Furni-
ture, which explains the history and significance ‘of Period
Furniture. It is beautifully illustrated by Rene Vincent, the
French artist, who has caught the spirit of Berkey5t- Gay
furniture, and imparted it to these original drawgxgs. (L-Ask
also for a copy of EugeneFie1d‘s humorous “Pome,’ In Amster-
dam, wherein [mention is made of BerkeY55 Ga)’ Fumltum ! r
m A . ,
(l('>!, Iliarirbw ,
Berkey & Gay Furniture Company
192 Monroe Avenue Grand Rapids, Michigan
why not mention ‘nu; FRA when writing to advertisers?