Villanova Digital Library - The Fatherland v. 1 no. 24 :: Digital Library@Villanova University

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Full Title	The Fatherland v. 1 no. 24
Author	Viereck, George Sylvester, 1884-1962. Ed.
Date Added	11 January 2014
Format	Newspaper
Language	English
Publish Date	1915-01-20
Publisher	New York : International Monthly Inc.
Topic	World War, 1914-1918 > Periodicals. Europe > Politics and government > 1871-1918 > Periodicals.
About	More Details Permanent Link
Disclaimers	Disclaimer of Liability Disclaimer of Endorsement

OCR BOOK ON DOG DISEASES and How to Feed ‘ c En in. M.aeEi‘?.".iiIii."in, '.’3"aiZf'by tile Author America's 7'0""? H. CLAY GLOVER, v. s. 009 REMW93 113 West sin Street. New York SIPIEZCIIAL IHIOILHDAY Typewriter Offer 1?: UHderWOOd No. 4 $35.00 Underwood No. 5 $40.00 ' Original“ Price $l00.00 Guaranteed Hudson & Son 31 l:Madison Avenue New York City Vfhen Answering Advertisements Please Mention THE FATHERLAN THE FATHERLAND IMPORTANT NEW “FATHER- LAND” PUBLICATIONS HE editors of Tim: FATIIERLAND call the attention of their readers to four important new pamphlets which have just been issued: ' “SEARcHLiciirs ON THE WAR," by Dr. Bernhard Dernburg. Pp. 62, on excellent paper, in paper cover. Price 10 cents. Here are collected six of the best articles contributed by the former German Secre- tary of the Colonies to various leading pub- lications: “Germany and England-the Real Issue,” originally printed in the Satur- day Evening Post; “England's Share of Guilt”-should be read by every American who wants to get a correct interpretation of'tlie history of the war, proving Eng- land's responsibility for the catastrophe by the English “White Book"; “Germany and the Powers,” reprinted from the North American Review; “The Ties that Bind America and Germany," and “When Ger- many Wins," from the Iudejmident, a fore- shadowing of Germany's policy after the war in the event of her triumph. “Aus'rR1A-HUNGARY AND THE WAR.” Pp. 64. Printed on good paper. 10 cents. In this interesting pamphlet will be found a complete history of the Russian. intrigue, the Balkan conspiracy to destroy Austria- Hungary, and the historical and direct causes of the war. Among the contributors are Count Apponyi, Ambassador Dumba, Dr. Fritz Fischerauer, and others who dis- cuss the Polish question and “The Jews as an Issue in the War.” “CURRENT Misconci-:P'rxoNs Anoirr THE WAR,” a 32-page pamphlet which forms one of the most valuable contributions to the history and clear understanding of the war. It is wholly impartial. The discus- sion whether the United States guaranteed the neutrality of Belgium, so widely mis- understood, as well as an article on “Chaos in the Rules of War,” is a reprint from the editorial columns of the New York Sun. A very enlightening article in this pamphlet is the justification under inter- national law of Germany’s action in levying contributions on Brussels and other cities in occupied territory. Here also is reprint- ed in full, with the sanction of the United Press, Karl H. von VViegand’s now famous interview with the German Crown Prince in regard to the war. German culture, as a phrase, has assumed a somewhat stale flavor-to some something obtrusive of veiled offense. Here is an editorial from the Plllladdphia North American which tells you that German “kultur” has a mean- ing to Germans far apart from what is un- derstood by “culture.” The Germans have no intention of affronting others when they speak of their “kultur,” because it is a thing apart, and not to be confused with the ordinary phrase. The price of this pamphlet is 10 cents. Why Class Beats Circulation in Advertising Advertising Talks-No. 2 What ispyour circulation? is about the first question asked any advertising solici- tor. In the minds of most advertisers a huge circulation is uppermost and seems to cover a multitude of evils. g . They do not always take into intelligent consideration the inside facts in reference to this circulation to the extent that they should. This is the reason why the publi- cations with the largest circulatiom, the greatest number of advertisers, and. inci- dentally the highest rates, are not infre- quently a disappointment, a veritable lemon to the advertiser, as they don't always pull the biggest results, nor do they come UP to expectations. Very often a publication of‘class and purpose with half or even one-third the cir- culation of the one advertised in, would give much better results, at much less ex- penditure. . A certain class of circulation is easy to obtain. It can be gained by extensive ad- vertising, gaudy covers, and low subsCflP' tion price, by clubbing offers, by soliciting. by premiums, by half a dozen other'mc.th- ods of practically giving the publication away, to gain names on the subser1P!10“ list. But what happens to many magazm“ with circulation thus gained when the)’ reach the subscriber? Frequently the)’ are indifferently read and then consigned to the waste. , . A certain amount of desirable circulation is, of course, a good thing for the adver- tiser, as his goods may not be needed by every reader, and no publication has a right to decry it. But after all, it is the publica- tion, with a national but not inflated CIT- culation, valued by its readers, pcf1159d by them from cover to cover, and then,P355ed around the family and loaned to neighbors and friends to be read, and finally returned home, worn perhaps, but still of use, ill?‘ ‘5 the really worth while one to the aflVem5“' ven if the sworn circulation isflot 35 big as the VVoolworth Building: lt 3“? plenty of it over a wide territory, and 0 the right sort, and it gets results. , It stands to reason that if the feelings of a reader are in symP3thY With ‘he C‘;-1' tents of a publication, and he sP9“d5 .25 money for it because he reall)’ ‘Vams 1' his interest is aroused by what it has to 53)’ to him. This good will on his art exten E to the advertising pages, and t CY 3?‘ mg tain to be carefully read. He is anxious 0 help his favorite publication. In this respect TIIE FATIIEIIL-AND 315 : first class advertising medium is in a C 35 by itself. -ts It is bought not for its gay covers. 1a pretty pictures, fine typography, 0’ foam serial by some popular author, but fol’ P real substantial worth of its literar)’ 0 e e lflgs, because the are different: Md ta‘ help and satisfaction they 8lV9- 05 Eu" 3 ;ionalf German-American weekl)’ 1t S orig elt want. WW5 ‘PIN give us a trial ad., Md let us prove it Our rate is 25 cents a line (A83“‘-30635 less than one full page. tige, -extra for back covers. N0 adv"!-ms ments for less than fourteen (14) '(4) (Agate) accepted for less than four insertions. N D flddrcu A dverllslng Mann!" T H E FATI-I E R LA 1123 Broadway. New York . D

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